My craft is becoming ever more important, as communication strategies shift from the still image to video. Businesses, organisations and agencies are increasingly using professional video editors to differentiate their brand and content from templated solutions.
I created the brand name Slam Tar to act as a digital calling-card, for my professional video editing services. In an increasingly competitive world, many have instant access to high-resolution cameras. Whilst, platforms like Instagram make it possible for even the most humble smart-phone user to create some very likeable imagery.
Whereas, I focus on helping the more discerning, those who opt to use a professional that can help strengthen their brand values and build their reputation.
I continually invest in educating myself and developing new skills and techniques; the value this expertise brings, helps my clients avoid production failures or mistakes and saves them time and money.
So, why would you ask a staff member to try to do a job about which they know little?
© DerekR 2020